Starting A Coffee Shop-The Right Atmosphere
The truth is, the atmosphere of your coffee shop is really an extension of your product. Imagine a Dunkin Donuts with the decorations of a Starbucks. It wouldn't work. That's why each Dunkin Donuts, from the outside sign and door to the inside tables and counter, looks the same. It's like they're cloned, and that's done for a reason...they know what works for THEIR target market. Same with Starbucks. Not a knock on Dunkin Donuts, but they're not in the same league, ambiance wise, as Starbucks and the product itself shows. Starbucks has the fancier coffees, the fancier pastries and the higher prices. As a result, when you walk into a Starbucks, you also get the impression that you're walking into a classier establishment. What YOU need to do is take a look at the product that YOU have decided to market and figure out what people coming in for THAT product will expect to find as far as tables and chairs and counters. What about the lighting? Have you noticed that Dunkin Donuts is very well lit while Starbucks has a little more atmosphere with low lighting? They do that for a reason. Fancier places generally are not well lit. That's why the fanciest restaurants, you need to bring a flashlight with you to see your meal. Okay, we've gone over quite a bit of information over these articles, but the truth is, we've only scratched the surface of what's required for starting a coffee shop business. Below, you'll find a link to a great resource that will fill in all the blanks and not only having you starting a coffee shop business with the least expense, but also one that has the best chance of being profitable. |
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